The Croods has taken the box office this weekend, with ratings only climbing ever upwards in a surprise turn of events. Maybe it was Emma Stone’s voice, but as far as I can tell the movie probably wasn’t lean on purpose. Substance isn’t always required in animation, but the best ones have it anyways. The ones that last.
You must be used to reading that an animated film took first yet again, as I’ve been looking over the box office here for a year already and just about every time a cartoon comes along, it overcomes the competition. But then, no one really believed The Call or Burt Wonderstone were going to stick around very long.
What can one say about Olympus Has Fallen. There’s a lot of worry about the white house apparently, and I say Gerard Butler has done a much finer job than Channing Tatum will in the future. Albeit Jamie Foxx will probably trump Aaron at being president. Olympus is just another Die Hard variant, and I thought those were worn out already including: Speed, Air Force One, Passenger 57, and Under Siege no less. Surely we have more creativity than this, people.
The trouble is that there’s hardly anything to be excited about these days in cinema. In fact, there are mostly things to be disappointed about. Hollywood has lost its gusto, though it isn’t entirely their fault. But just think about what’s coming up next weekend: a GI Joe sequel. The Host. Another Tyler Perry project.
Maybe the reason studios are barely living from summer to summer is because audiences are only really intrigued to enter a movie theater (expensive as they are these days, unless you sneak in your own food and drinks) from summer to summer. If we could just have something fresh, something that dares to recall what cinema used to be, more like Silver Linings Playbook—which was financially very successful by the way!—maybe Hollywood won’t be lethargic for cash by the time summer comes around.
1. “The Croods,” 1/4,046, Fox/DreamWorks Animation, $44.7 million
2. “Olympus Has Fallen,” 1/3,098, FilmDistrict, $30.5 million
3. “Oz the Great and Powerful,” 3/3,805, Disney, $22 million, $177.6 million
4. “The Call,” 2/2,507, Sony/TriStar, $8.7 million, $30.9 million
5. “Admission,” 1/2,160, Focus Features, $6.4 million
6. “Spring Breakers,” 2/1,104, A24 Films, $5 million, $5.4 million
7. “The Incredible Burt Wonderstone,” 2/3,160, Warner Bros./New Line, $4.3 million, $17.4 million
8. “Jack the Giant Slayer,” 4/2,560, Warner Bros./New Line, $3 million, $59 million
9. “Identity Thief,” 7/2,166, Universal, $2.5 million, $127.7 million
10. “Snitch,” 5/1,807, Lionsgate/Participant, $1.9 million, $40.3 million