Well you’re not here because you’re wondering how The Hobbit would take control of the box office after a sleepy couple of weeks where newcomers bombed and Twilight mostly held first. I’m here to tell you why it took the box office.

There’s no denying a visual flair that Peter Jackson has. King Kong was tremendous, and it still holds up very well seven years later in the generation of Avatar and visual effects essentially consuming written value. Audiences of course are the trendsetters, as I have always said, but that’s no excuse for insisting an entire trilogy upon one book adaptation.

Sadly, I’m afraid the Hobbit has such incredible ratings for the same reason The Dark Knight Rises does. The latter film is so full of plot holes and pointlessness and mistakes that I sincerely believe I could hardly bear a second viewing. Being daring does not a good film make. And yet! It sustains an 8.7 rating on IMDb. Why so?

Loyal fans. It really is that simple. I strongly theorize that audiences who rightfully adored The Dark Knight wanted the sequel to be equally fantastic, and the truth is that the entire Rises film is not the equivalent of just one scene with Heath Ledger.

Again we have viewers of a previously successful franchise (which I personally have grown less and less fond of as time passes) wishing success upon this new installment, which is strangely similar in performance to Phantom Menace. And yet it hasn’t gotten the same treatment. Maybe in this case Star Wars fans appear to have better film sense.

Hah. But that’s a conversation for Kevin Smith. There are undeniably high qualities to The Hobbit, but I firmly defend that the film would have benefited from being told in just one three hour long movie.

Honestly, three hours should be more than enough. Indiana Jones and the Raiders of the Lost Ark is a fantastic “epic” film and it told its story in about two hours. The Dark Knight took two and a half. Come now, be reasonable, Jackson! Eventually, in time, people will come to see this film the same as Dark Knight Rises—it was much better when they were caught up in the hype and anticipation.

Next week has ten new releases, but only three real contenders: Zero Dark Thirty, This is 40, and the Monsters, Inc. re-release. Some variation of these three titles should end up first second and third, although The Impossible is also worth watching.

Tom Cruise revitalized his career with MI:4 but there is nothing interesting about the plot of his new Jack Reacher film.

Weekend Results

1.) The Hobbit: An Unexpected Journey (WB): Opening weekend, with $84.7 million.

2.) Rise of the Guardians (P/DW): Fourth weekend, with $7.4 million.

3.) Lincoln (BV): Sixth weekend, with $7.2 million.

4.) Skfyall (Sony): Sixth weekend, with $7 million.

5.) Life of Pi (Fox): Fourth weekend, with $5.4 million.

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