Comic-book fans and pop-culture lovers can continue to count on their annual pilgrimage to San Diego, for the next four years at least. The city’s mayor announced today that Comic-Con had extended its contract with San Diego, which would have ended in 2015, through 2016.
The annual pop-culture convention draws 100,000+ visitors each year, and generates $150+ million for the city’s economy.
Launched in San Diego in 1970, Comic-Con has recently outgrown the San Diego convention center, causing organizers to expand into several other local spaces. Convention organizers hope to keep San Diego as their home. The city is discussing an expansion of convention facilities to help make that happen.